Celebrities aren’t just known for their flawless skin anymore—they’re now behind the skincare brands shaping beauty trends in 2025.
Hollywood’s biggest names have turned their skincare routines into successful product lines, from rich face creams to glow-boosting serums. These are the celebrity skincare brands everyone’s talking about this year:
Kim Kardashian – SKKN by Kim
Kim’s line continues to lead the luxury skincare market. With powerful anti-ageing ingredients and a full 9-step system, SKKN is designed for fans who want red-carpet-ready skin. It’s not cheap, but fans swear it works.
Try this: SKKN Hyaluronic Acid Serum – $90
SKKN Hyaluronic Acid Serum – $90
Hailey Bieber – Rhode Skin
Hailey has kept things simple and affordable. Rhode focuses on skin barrier support and glow. The viral Peptide Glazing Fluid helped define 2024’s “glazeddoughnutt skin,” it’s just as hot in 2025.
Try this: Peptide Glazing Fluid – $29
Rihanna – Fenty Skin
Rihanna’s skincare line is still going strong with formulas designed for all skin tones. Fenty Skin combines skincare and sun protection, with popular picks like the Hydra Vizor SPF Moisturizer winning praise for daily use.
Try this: Deep Moisture Repair Maintenance Crew Full-Size Bundle
Alicia Keys – Keys Soulcare
It’s more than skincare—it’s skincare with intention. Alicia’s line blends clean beauty with wellness. Her Golden Cleanser and Harmony Mask are fan favourites for self-care routines.
Try this: Golden Cleanser – $22
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New in 2025 – Selena Gomez’s Skincare Expansion
Selena Gomez is expected to expand her Rare Beauty brand with skincare products later this year. Fans are watching closely to see how she balances clean formulas with emotional wellness themes.
Coming Soon: Rare Skin by Selena Gomez – Stay Updated Here
Celebrity skincare is more than just a name—it’s a beauty movement. Whether you’re after hydration, glow, or repair, these star-backed brands are delivering results that fans love. 2025 is the perfect year to upgrade your routine with a touch of Hollywood.
