By M10News Staff | Compiled by Dayo Ade Olusola | Source: TikTok Q1 2025 Report 15 July 2025
TikTok has removed over 3.6 million videos uploaded by Nigerian users in the first quarter of 2025 for breaching community guidelines, reflecting a significant escalation in the platform’s global content moderation efforts.
The figure, published in TikTok’s Q1 2025 Community Guidelines Enforcement Report, represents a 50% increase from the 2.4 million Nigerian videos taken down in the previous quarter.
Globally, the company removed 211 million videos between January and March 2025, up from 153 million in the final quarter of 2024.
TikTok attributed the rise in removals to improved detection capabilities and a sustained focus on curbing harmful and inauthentic content.
In Nigeria, 98.4% of the videos were detected proactively, while 92.1% were removed within 24 hours of posting. The company emphasised that these actions are part of its commitment to maintaining a safe, respectful, and authentic experience on the platform.
The report also revealed that in March 2025, TikTok removed 129 accounts in West Africa that were linked to covert influence operations. While specific details were not disclosed, the platform stated that such actions are part of its broader strategy to combat manipulation and disinformation.
Globally, the company achieved a 99% proactive detection rate for harmful content during the quarter, suggesting that its artificial intelligence systems are becoming more effective in identifying violations before users can report them.
Additionally, TikTok removed 44.7 million spam comments and over 4.3 billion fake likes linked to automated activity or bot accounts.
These steps are intended to curb artificial engagement and prevent the distortion of trends or user popularity.
“We remain vigilant in our efforts to detect external threats and safeguard the platform from fake accounts and engagement,” the company said. “We are steadfast in our commitment to promptly identify and remove any accounts, content, or activities that seek to artificially boost popularity.”
The company also provided new figures related to its LIVE feature. In Nigeria alone, TikTok banned 42,196 LIVE rooms and interrupted 48,156 live streams for violating content standards during the first quarter of 2025.
TikTok noted that it has updated and clarified its Monetisation Guidelines for LIVE, ensuring content creators understand what qualifies for revenue generation.
Enforcement of these policies remains a key area of focus, particularly as the platform expands its monetisation tools globally.
The report reinforces TikTok’s message that it will continue evolving its enforcement mechanisms in line with user behaviour and regulatory demands, especially in markets like Nigeria, where digital consumption is growing rapidly.
