Norma, the beloved 91-year-old grandmother who rose to internet stardom alongside her granddaughter Jess on TikTok, has died peacefully, surrounded by her loved ones.
The duo, known widely as “Jess and Norma,” captivated over 2.7 million followers with their charming, comedic, and heartfelt videos that celebrated the intergenerational bond between grandmother and granddaughter. Their page, filled with viral challenges, light-hearted pranks, and warm family moments, became a haven for viewers craving authenticity and joy.
On Monday night, fans received the heartbreaking update through a post on the pair’s official TikTok account:
“05/06/25 – the day our family lost our rock, our everything, our beautiful, precious, perfect lady.”
The post continued, “We are all truly devastated, and our lives will never be the same. We want you all to know that Nan fell asleep peacefully, surrounded by all her family., She was full of love and had the most beautiful care. If anyone deserves a place in heaven, it’s you, Nanny Norma.”
In her later years, Norma became an unexpected internet icon, endearing herself to millions not just through her cheeky wit and gentle humour, but with the sincere joy she radiated in each clip. Jess and Norma’s content offered an uplifting reprieve for many and showcased the power of social media to bridge generations.
The family acknowledged how much being part of the online community enriched Norma’s final years, writing, “Social media and our online community made Nan’s last years so incredibly special. Her cup was full and in her own words, she ‘lived such a wonderful life’. 91 years was never going to be enough.”
They added, “She has left the biggest hole in all of our hearts. Reunited with her husband and family. Until we meet again, our queen 💔.”
The passing comes just weeks after Jess shared the sudden death of her father in April — a loss she described as the most difficult thing she has ever faced.
“My heart aches and the pain feels unbearable,” Jess told followers, noting the incredible support from her partner Jake and the wider community. Jake has since been sharing archived videos and cherished memories from their channel while Jess takes time to grieve.
Tributes poured in across social media following Norma’s death, many echoing a similar sentiment: that Norma wasn’t just Jess’s grandmother — she felt like everyone’s grandmother.
Singer Jade Thirlwall wrote, “Norma brought so much joy to so many. She reminded me of my own Nanna… helped me heal, as I’m sure she did for many.”
TikTok creator Charley Marlowe commented simply, “I’m so sorry for yours and your family’s loss, Jess ❤️.”
Even pop duo Jedward joined the outpouring, writing, “All of TikTok is mourning this loss ❤️.”
One comment that resonated with thousands came from @starrae153: “The nation has lost their Nana. Rest in peace, Norma ❤️.”
In a space often dominated by trends and fleeting fame, Norma’s legacy stands out for its sincerity. She reminded viewers that love, laughter, and family — no matter the platform — resonate across all ages.
As the internet grieves the loss of one of its gentlest stars, many will hold close the laughter and warmth Norma gave so generously. And in doing so, they honour a digital matriarch whose memory will undoubtedly live on.
