IRELAND – Penneys shoppers are racing to stores nationwide as the retailer unveils two new budget-friendly summer dresses, creating a buzz in fashion circles.
The Paisley Tiered Maxi Dress, priced at just €28, has hit shelves and is already turning heads with its flattering silhouette and timeless design.

Available in sizes 6 to 20, the dress features a fitted, elasticated waist paired with a flowing tiered skirt, delivering movement and comfort. Short puff sleeves and a tie-up neckline give it a breezy, feminine finish, making it an ideal choice for warm weather outings.
The standout piece boasts a white paisley print on a rich blue base, complete with a decorative border at the hem for added flair. Fashion insiders say it’s perfect for brunches, summer parties, or vacation packing.

An official Penneys description reads: “Bring some movement to your wardrobe with this paisley print maxi dress. Designed in a white paisley-inspired print against a rich blue base, it’s finished with a decorative border print at the hem for extra style elevation.”
The dress has been praised for its versatility and value, and shoppers are advised to act quickly as it’s expected to sell out fast.
Also flying off the racks is the Contrast Trim Tennis Mini Dress, retailing for €18 and available in sizes XS to XXL.

This ivory dress features striking black contrast detailing, a ribbed fabric finish and a flared skirt designed to flatter every figure. The sleeveless design and pointed collar add a structured, sporty edge.
According to Penney’s: “Serve up a sporty look with this tennis style mini dress… the fitted bodice and flared skirt create a soft silhouette. Ideal for casual days or pairing with trainers.”
With affordable prices and stylish features, these dresses are fast becoming must-haves for summer wardrobes across Ireland.