Dublin, Ireland -Ryanair has announced a new strategic partnership with Etraveli Group, a leading global flight technology provider. The collaboration promises “full price transparency” and offers customers seamless access to Ryanair’s low-fare flights to over 240 destinations worldwide.
The partnership is the latest development in Ryanair’s relationship with Etraveli Group. It builds on their Approved OTA (Online Travel Agency) agreement, first revealed in July 2024. The integration is set to benefit Etraveli Group customers just in time for the winter travel season, allowing them to book Ryanair flights easily.
Under the terms of the agreement, Etraveli Group guarantees customers an efficient and transparent booking process. Ryanair will gain secure access to customers’ contact and payment details, ensuring that travellers can link directly to their myRyanair accounts, where they will receive essential flight updates and have direct communication with the airline.
Dara Brady, Ryanair’s Chief Marketing Officer, expressed optimism about the partnership, stating, “We’re pleased to announce that Ryanair flights are now available to Etraveli Group’s customers, with the guarantee of full price transparency and access to their booking. We look forward to working with Etraveli Group over the years to come and carrying their customers onboard Ryanair’s market-leading network of low-fare flights and routes.”
Echoing these sentiments, Johan Elwin, Chief Commercial Officer of Etraveli Group, remarked, “We are thrilled to partner with Ryanair, bringing even more choice and value to our customers. With Ryanair’s unmatched low fares and extensive route network, this collaboration strengthens our mission to offer seamless and competitive travel options.”
The long-term partnership is set to provide Etraveli Group’s customers with more significant opportunities for affordable and convenient travel across Ryanair’s vast network, which spans Europe and beyond. It also highlights Etraveli Group’s commitment to expanding its offerings and ensuring customers can access the best travel options.
Ryanair Threatens to Cut UK Flights Amid Potential Tax Hike
In related news, Ryanair CEO Michael O’Leary has warned that the airline may reduce its UK flights next summer if aviation taxes increase. O’Leary specifically cited a possible rise in Air Passenger Duty (APD) as a threat to the viability of specific domestic routes.
“If they raise APD again on domestic flights, there will be a cut in capacity, no question,” O’Leary stated. He explained that many domestic routes are only marginally profitable and could become unsustainable if additional tax burdens are imposed.
This warning comes as Chancellor Rachel Reeves prepares to deliver her Autumn Budget, which is expected to include tax hikes to address an annual £22 billion overspend and create a financial buffer. Although the taxes to be increased have not yet been disclosed, Reeves has cautioned that “difficult” decisions lie ahead.
Ryanair has already reduced its capacity in Germany in response to rising taxes there. O’Leary hinted that similar measures could be taken in the UK, though he highlighted recent investments in additional capacity at airports in Glasgow, Edinburgh, and Belfast.
As Ryanair navigates potential tax challenges, its new partnership with Etraveli Group represents a significant step in expanding its customer reach and maintaining its position as Europe’s leading low-cost airline.
