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North Carolina Voters Reject Taylor Swift and Rally Behind Trump Following Her Harris Endorsement

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Independents in the poll notably favor Trump over Harris 43 to 27
 Taylor Swift’s political endorsements appear to have struck a sour note with North Carolina voters, according to a new Victory Insights poll.

The survey, conducted from September 16 to 18, polled 600 likely general election voters in the pivotal swing state and found that many respondents were unhappy with the pop star’s foray into politics.

Taylor Swift at the 2024 MTV Video Music Awards held at UBS Arena on September 11, 2024 in Elmont, New York.

Taylor Swift has North Carolina voters seeing Red after she endorses Vice President Kamala Harris. Billboard via Getty Images

The poll revealed that 30% of respondents rated Swift a “1” on a scale of 1 to 5, signalling an “extremely negative” opinion of the singer following her recent endorsement in the presidential race.

An additional 9% rated her a “2,” further indicating dislike. In total, nearly 40% of North Carolina voters hold a negative view of Swift, a figure that outpaces her support among the same group.

Despite the poll’s sample including 4% more Democrats than Republicans, only 31% of respondents viewed Swift positively after she aligned with Vice President Kamala Harris, becoming part of what is known as the “KHive.” Additionally, almost 30% of voters expressed neutrality, showing apathy toward Swift’s political involvement.

Former US President and Republican presidential candidate Donald Trump points after speaking about national security during a campaign rally at the North Carolina Aviation Museum & Hall of Fame in Asheboro, North Carolina, August 21, 2024.

The Victory Insights survey revealed that 30% of respondents rated Swift a “1” on a 1-5 scale, with nearly 40% of Taylor haters in the Tar Heel State. AFP via Getty Images

The poll also highlighted that Swift is now less prevalent in the state than tech billionaire Elon Musk, who recently made headlines for offering an unsolicited and controversial comment about Swift. Musk enjoys a favorability rating of 35%, with 39% viewing him unfavourably.

In contrast to Swift’s declining reputation, former President Donald Trump fared much better in the same poll. Trump leads Vice President Harris 49% to 45% in North Carolina, a significant edge over his slim 0.3% lead in other state-wide averages. Independents were a key factor in Trump’s lead, with 43% supporting him compared to just 27% for Harris.

People in the crowd hold signs about Taylor Swift and rally goers leaving early before former US President and Republican nominee for President Donald Trump arrives to a rally at the Nassau Veterans Memorial Coliseum in Uniondale, New York, USA, 18 September 2024.

Independents in the poll notably favour Trump over Harris, 43% to 27%. SARAH YENESEL/EPA-EFE/Shutterstock

However, Trump’s popularity doesn’t seem to be helping North Carolina’s Republican Lt. Gov. Mark Robinson in his bid for governor.

The poll showed Democratic candidate Josh Stein leading Robinson 47% to 42%. The key to Robinson’s path may be converting undecided Trump voters, who account for 7% of the sample. Additionally, 2% of respondents said they support Trump for president but Stein for governor, while 0.5% identified as Harris-Robinson supporters.

As Swift’s political reputation suffers in North Carolina, the state remains a battleground where presidential and gubernatorial races are expected to be closely contested in 2024.

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Dan Olczak
"Editor with expertise in politics and crime, also known for travel blogging."

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