A Surprise Leak Turns Into a Major Reveal
MAC Cosmetics has confirmed Kris Jenner as the newest ambassador for its “I Wear MAC” campaign, following a leaked promotional image that spread quickly online earlier in the day.
Showcasing Studio Fix Foundation
The campaign highlights MAC’s Iconic Studio Fix Foundation line, with Jenner, 69, appearing in glamorous photos and videos shot by acclaimed photography duo Inez and Vinoodh.
A Playful Campaign
In one video, Jenner confidently strides on a treadmill in high heels, martini in hand, asking viewers: “Can your foundation do this?” Another feature is her lounging inside a giant makeup compact, proudly declaring: “My skin. My shade. My features. MAC.”
Fans React Online
The official reveal drew significant buzz on social media, with fans praising Jenner’s polished new look while also crediting MAC for choosing a well-known figure who embodies luxury, confidence, and longevity in the spotlight.
A Fresh-Faced Kris
The campaign coincides with Jenner’s latest cosmetic refresh. Earlier this year, she stunned the public by debuting a rejuvenated appearance, sparking speculation about surgical enhancements.
Confirmed Cosmetic Work
Jenner’s representatives later confirmed to Page Six that her facelift was performed by renowned plastic surgeon Dr Steven M. Levine, a favourite among celebrities seeking subtle yet striking results.
Kris Speaks Openly About Surgery
In a feature interview with Vogue Arabia, Jenner discussed her decision to undergo the procedure. “I had a facelift about 15 years ago, so it was time for a refresh,” she explained. “I want to be the best version of myself, and that makes me happy.”
Blending Beauty and Confidence
Her candidness about cosmetic surgery has been praised by some fans, who see her willingness to discuss procedures openly as a refreshing break from Hollywood secrecy.
MAC’s Strategic Choice
For MAC, the decision to cast Jenner aligns with its ongoing effort to feature icons who resonate with diverse audiences. By choosing a figure with Jenner’s visibility, the brand underscores its message that beauty transcends age.
Industry Experts Weigh In
Beauty analysts suggest that the campaign could strengthen MAC’s global profile by appealing not only to younger audiences but also to women seeking luxury beauty products later in life.
Kris Jenner’s Influence
As the mother and manager of the Kardashian-Jenner empire, Jenner remains a powerful influence in fashion, business, and pop culture. Her endorsement is expected to boost MAC’s already strong brand recognition.
Beyond the Glamour
While the campaign focuses on flawless skin and bold confidence, it also highlights Jenner’s ability to reinvent herself publicly—something she has done repeatedly throughout her career.
A Blend of Art and Marketing
With Inez and Vinoodh’s signature photography style, the campaign balances artistry with commercial appeal, further elevating MAC’s reputation for bold, iconic visuals.
A New Chapter for MAC
The “I Wear MAC” campaign has already featured other high-profile faces, but Jenner’s addition is seen as one of the boldest moves yet, marrying timeless glamour with modern marketing.
The Final Word
Whether walking on a treadmill in heels or musing inside a makeup compact, Kris Jenner delivers exactly what MAC sought: a campaign that is both playful and powerful—cementing her place once again at the centre of beauty culture.
