Kim Kardashian marked the launch of her new collaboration with Nike under the Skims brand, unveiling a sportswear-inspired collection that blends performance with fashion.
Major Collaboration Unveiled
The reality star and entrepreneur officially celebrated the debut of Nike Skims, a partnership bringing together the athletic giant and Kardashian’s billion-dollar shapewear brand. The collaboration is being described as one of the most significant crossovers between fashion and sport this year.
Blending Performance and Style
The launch event showcased pieces designed for both active performance and everyday wear. From compression leggings and sculpting sports bras to sleek bodysuits, the range showcases Skims’ signature body-contouring approach while leveraging Nike’s reputation for technical athletic gear.
Kardashian said the collection was built on the idea that women should not have to compromise between comfort, support and style. “This is about celebrating everybody and making sure women feel confident whether they’re working out or just living their day,” she noted.
Global Attention
The collaboration has already generated major buzz online, with fans, athletes and celebrities posting about the launch. Social media has been flooded with images of the campaign, which features diverse models and athletes wearing the new designs.
Industry analysts suggest that the partnership could drive Skims to a wider global audience, while also helping Nike tap into the booming luxury loungewear and shapewear market.
Kardashian’s Growing Business Empire
Since founding Skims in 2019, Kardashian has transformed the brand into a multibillion-dollar company, securing deals with global retailers and expanding into menswear. The Nike partnership marks another milestone in her evolution from reality TV star to influential businesswoman.
“Skims has always been about pushing boundaries,” she said at the launch event. “Working with Nike has allowed us to take that vision further, and I couldn’t be prouder of what we’ve created together.”
What Comes Next
Nike Skims will roll out globally through both Nike and Skims’ online platforms, with select pop-up shops planned in New York, London and Los Angeles. Early indications suggest high demand, with waiting lists already forming ahead of wider releases.
