Travellers dreaming of sun-soaked Italian shores without the high price tag may want to turn their gaze to Puglia – a picturesque region in southern Italy now being recognised as a more affordable alternative to Sardinia.
Known for its pristine beaches, exceptional cuisine, and rich cultural heritage, Sardinia is often considered one of Italy’s top island escapes.
However, the cost of holidaying there, particularly during peak season, can be prohibitive.
That’s where Puglia steps in as a so-called “destination dupe,” offering a similar charm at a fraction of the price.
According to 1st Move International, Puglia has been rated one of the world’s top alternative destinations, achieving a score of 6.46 out of 10 based on interest and social media appeal.
Located in the “heel” of Italy’s boot-shaped geography, Puglia boasts more than 800km of coastline.
The region is dotted with charming towns like Lecce, Brindisi and Santa Maria di Leuca, many of which appear straight out of a travel brochure.
Puglia appeals to a wide range of visitors – from history enthusiasts and beach lovers to foodies looking to sample authentic southern Italian cuisine.
Unlike Sardinia or the Italian Riviera, travellers here can find mid-range accommodation for as low as €50 (£43) per night, compared to roughly €300 (£256) for similar lodgings in Sardinia during the high season.
Visitors are also less likely to encounter inflated food prices or overcrowded tourist areas.
Getting There
Reaching Puglia is relatively straightforward. Carriers such as British Airways, Ryanair, and EasyJet operate frequent direct flights from London Gatwick and Stansted to the region’s two main airports: Bari and Brindisi. Seasonal routes also run from Edinburgh and Manchester.
Return flights can be found for as little as £38 in April, although fares typically rise above £140 during peak periods like August and winter holidays.
While car hire is often recommended for those wanting to explore the rural areas and coastline more freely, the region is also accessible by train.
Stations in towns such as Bari, Polignano a Mare, Monopoli, and Ostuni allow for convenient rail travel, with one-way tickets generally priced under €10 when booked in advance via Trainline.
Coastal Gems and Cultural Sites
Among Puglia’s most celebrated attractions are its stunning beaches. Porto Cesareo evokes Caribbean vibes, while Caraibi del Salento offers lively beach bars and music.
Punta della Suina is a popular spot for watching sunsets, and the Grotta della Poesia – a natural pool carved into the cliffs – is a must-see for visitors near Lecce or Otranto.
In Lecce, tourists can marvel at ornate Baroque landmarks such as the Basilica di Santa Croce and the Lecce Cathedral. The city also houses a Roman amphitheatre and the intriguing Museo Faggiano.
History lovers may also enjoy Gallipoli’s medieval Castello Angioino or simply wandering the narrow streets of the Old Town.
A Culinary Haven
The regional cuisine is a major draw for travellers. Dishes include focaccia barese, orecchiette pasta, polpette di ricotta (cheese and herb balls), and tiella – a layered combination of rice, potatoes, and mussels.
Nature enthusiasts might even catch sight of Europe’s largest pink flamingo colony at Saline Margherita di Savoia or Salina dei Monaci near Taranto.
Where to Stay
Accommodation in Puglia varies from rustic countryside B&Bs known as “masserias” to budget-friendly seaside guesthouses.
Those seeking a luxury experience may consider Hotel Don Ferrante in Monopoli or Borgo Egnazia in Fasano – a celebrity favourite.
For a truly unique stay, visitors can book a night in a traditional Trulli – conical-roofed stone buildings originally built as storage by farm workers, now transformed into charming holiday rentals.
Best Time to Visit
The summer months of July and August bring temperatures above 30°C inland, while May, June, and September typically offer more moderate weather in the mid-20s°C.
April and October are cooler but still pleasant, though occasional rain is more likely. Winters are colder, with rainfall expected between December and February.
Puglia’s peak tourist season coincides with summer, but visitors seeking fewer crowds may opt for spring or autumn.
Those interested in local culture can plan a visit around the Carnevale di Putignano – one of Italy’s oldest and longest-running carnivals – which kicks off around Boxing Day and runs through to Shrove Tuesday.
With its affordability, authenticity, and range of experiences, Puglia is quickly gaining recognition as Italy’s hidden gem for travellers looking to get more from their Mediterranean escape without overspending.
