Paige Spiranac, the former LPGA golfer turned social media influencer, has revealed a major new chapter in her career, joining the executive team of the rising Par 3 golf competition, the Grass League.
Spiranac, 32, announced in a video posted on X (formerly Twitter), confirming she will take on a prominent role in brand development, fan engagement, content strategy, talent acquisition and sponsorships for the high-stakes league.
“This is exciting for me, and I feel it’s the next stage and development of my career,” she said.
Known for her strong social media presence, with over 4 million followers on Instagram, Spiranac rose to fame after turning professional for a year following her college career at the University of Arizona and San Diego State. Despite her short stint on the pro tour, she carved a niche online, mixing golf instruction with personal insights and viral content.
Now, she’s aligning herself with the Grass League, a fast-growing Par 3 competition that blends amateur and professional talent in a team-based format. The league, which debuted last year, is aiming to redefine the sport’s competitive and entertainment landscape.
Credit: Splash
In a statement, the Grass League described Spiranac as a “trailblazer in both professional golf and modern sports media,” adding that she will “work closely with league leadership to shape the long-term vision and growth strategy.”
Her duties will span brand storytelling, business development, creative direction, and expanding the league’s digital and live audience reach.
Spiranac’s move has already sparked excitement among fans. One supporter wrote: “I’m so pumped for you,” while another added: “Congratulations Paige, you are a really smart woman and you deserve this. Go get them, girl.”
In a 2023 interview on the “Playing A Round” podcast, Spiranac reflected on her journey, explaining how her golf dream didn’t pan out but propelled her into media work.
Credit: instagram @_paige.renee
“I had everything to be a world-class golfer,” she said. “But I just couldn’t put it together… Instead of sitting down and feeling sorry for myself, I picked myself back up and threw myself into my media work.”
She credited her “grind and hard work” for her success outside the professional circuit, noting that the rewards in her media career have been more fulfilling than her time on the tour.
The Grass League hopes Spiranac’s reach and experience will help take it to the next level as it eyes greater digital and mainstream impact in the golf world.
