Rihanna has unveiled her latest Savage x Fenty campaign, cleverly hiding her baby bump while serving up bold summer fashion in a sultry photoshoot shared on Instagram.
The 37-year-old music and fashion mogul revealed that she was intentionally keeping her pregnancy under wraps for the shoot.
“It’s me playing ‘hide the baby bump’ the whole shoot! Boutta be a cheeky summer,” she wrote alongside the images posted on Friday.
In the photos, the singer wore a mosaic floral lace lingerie set, posing inside an empty pool for the eye-catching campaign.
She paired the lingerie with matching cheeky-cut panties, revealing a glimpse of her backside in several of the shots.
To complete the look, Rihanna added a pop of colour with striking orange sandals, enhancing the vibrant summer aesthetic.
Although the exact stage of her pregnancy during the shoot remains unknown, the singer, who has previously embraced showing her baby bump publicly, successfully kept it concealed. One image shows her seductively trailing an ice cube down her body.
Earlier this month, the “Pon de Replay” star revealed she was expecting her third child, announcing as she arrived at the Met Gala.
She was seen holding a black umbrella while dressed in a grey two-piece outfit, including a fitted skirt and knee-high stockings, matched with grey heels.
Her partner, rapper A$AP Rocky, confirmed the pregnancy during a red carpet interview, joking that his only fashion rule for the night was “whatever, just don’t cover her baby bump.”
Rihanna has built a reputation for her fearless maternity fashion, becoming a symbol of style throughout her pregnancies.
At this year’s Met Gala afterparty, she once again turned heads, swapping her formal red carpet look for an edgier, stomach-revealing ensemble.
The afterparty outfit featured a ruffled top left unbuttoned to expose her bump and a dramatic, lace-up floor-length skirt.
She accessorised with a black lace headpiece and coordinating lace heels, continuing her trend of daring, high-fashion pregnancy statements.
