Kim Kardashian Celebrates 5th Anniversary of Skims as Brand Hits $4 Billion Valuation

Kim Kardashian has reached a significant milestone in her entrepreneurial journey. She is celebrating the fifth anniversary of her shapewear and clothing brand, Skims. Co-founded in 2019 with retail entrepreneurs Jens and Emma Grede, Skims has grown into a global empire valued at $4 billion.

Kardashian expressed her excitement in a celebratory Instagram post on Saturday, October 5. “What a journey! Celebrating 5 years of @SKIMS and sharing our brand story in this month’s Financial Times HTSI,” she wrote. The post reflected the company’s impressive growth and success over the past five years.

Kim Kardashian, 43, is celebrating her Skims brand, which has been in business for five years.

Kardashian, known for her role in reality TV and now a prominent businesswoman, plays an integral part in the brand’s operations. While Jens Grede manages the business as CEO, Kardashian oversees the creative aspects. “I handle the visuals, all the ideas, fabrics, fits,” she said in an interview, adding, “I’m the face of this brand.”

Since its launch, Skims has expanded beyond its initial shapewear offerings to become a full-fledged apparel company. The brand’s debut saw over three million products sold in the first year, generating over $2 million in profit in just 10 minutes.

This early success was followed by consistent growth, with the company’s valuation reaching $3.2 billion by January 2022. In March 2022, Skims was included in Time’s list of the 100 Most Influential Companies.

The reality star turned entrepreneur co-founded Skims with retail entrepreneurs Jens and Emma Grede in 2019, and in the five years of being in business, it has been valued at $4 billion.

Kardashian’s use of her image in advertising has played a significant role in the brand’s global recognition. Known as one of the most famous faces in the world, Kardashian has also featured a diverse range of models in her marketing campaigns, offering customers an inclusive range of sizes and styles.

The face of Skims promoted her new cover story and interview in the latest edition of the Financial Times HTSI.

Skims’ success is attributed to its innovation in shapewear, partnerships, and celebrity collaborations. In October 2023, the company launched a men’s underwear collection, responding to demand from male fans. The brand’s revenue in 2023 reached nearly $713 million, up 45% from the previous year, following an 80% increase in 2021.

The Kardashians star gave more than a hint of her underwear in a sheer blue dress for the Financial Times magazine cover photo.

Jud Crane, executive buying director at Selfridges, praised Skims for revolutionising the bodywear category. “It responds to customers’ desire for newness in intelligent, unexpected ways,” he said, highlighting the brand’s continued influence on consumers and retailers alike.

In the new edition, which dropped this weekend, the business mogul discusses the building of the company and how it branched out and expanded the products it offers

To mark the fifth anniversary, Kardashian graced the cover of the Financial Times HTSI, showing off her signature style in a bold photo shoot in which she wore a sheer blue dress and revealed her Skims underwear.

One way the company has branched out, compared to other companies, is by offering a wide variety of sizes and items, as well as a wide variety of models that represent its customer base

Kardashian’s net worth has soared to $1.7 billion thanks to her business ventures, dramatically rising from the $11 million she was worth when her family’s reality show, Keeping Up With The Kardashians, premiered in 2007. At the show’s peak, Kardashian earned $4.5 million per season as executive producer and star.

In another example of branching out, Kim and company made the move to launch a men’s underwear collection in October 2023 after hearing how guys were fans of the brand

Beyond Skims, Kardashian has diversified her business interests, launching her KKW Beauty line, which raked in $100 million in 2019. She also sold a 20% stake in KKW Beauty to Coty for $200 million, adding to her growing wealth. Forbes first declared Kardashian a billionaire in 2020 when Skims was valued at $225 million.

In addition to her entrepreneurial efforts, Kardashian recently co-founded a private equity firm, SKKY Partners, and commands up to $1 million per Instagram post.

As the face of the brand, Kim has made her shapewear line a huge empire all over the world since she co-founded the brand in 2019

The TV star said: ‘I handle all the visuals, all the ideas, fabrics, fits. I’m the face of this brand.’

In ithe five years of operation, Skims has become Kardashian’s biggest revenue generator.

Kardashian’s sister, Kylie Jenner, has also reached billionaire status, though the two often trade places as the wealthiest siblings. Jenner achieved fame with her Kylie Cosmetics line launched in 2015. In 2020, she sold a majority stake in the company for $600 million, propelling her net worth into the billion-dollar range.

At last check, Kim’s net worth stands at $1.7 billion, according to Forbes’ calculations in 2023, following the latest round of funding for Skims.

The Kylie Cosmetics founder became the first member of her family to grace the front cover of British Vogue magazine, having previously appeared in Vogue Czechoslovakia and a Hong Kong issue.

Jenner famously made it onto the billionaire’s list in March 2019 and, in 2020 became Forbes’s youngest ‘self-made’ billionaire for the second year in a row

The mother of four achieved official billionaire status in April 2021

As the Kardashian-Jenner family continues dominating reality TV and the business world, Kim Kardashian’s Skims stands out as one of her most lucrative ventures, solidifying her successful entrepreneur and fashion mogul position.