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Kamala Harris’ Campaign Team Editing News Headlines Without Media Outlets’ Consent, Report Claims

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Vice President Kamala Harris’ campaign has reportedly used a controversial strategy of altering Google search headlines to make it appear that significant news outlets provide favourable coverage of her.
US Vice President and Democratic presidential candidate Kamala Harris delivers remarks at the Sheraton hotel, in Phoenix, Arizona, on August 10, 2024
According to a report Kamala Harriss campaign team has been altering headlines to appear more in her favourPOOLAFP via Getty Images

According to a report by Axios, these edited headlines, which are tagged with a “Paid for by Harris for President” banner, was changed without the knowledge or consent of the news organisations involved.

The manipulated headlines affected nearly a dozen publishers, including well-known media outlets such as The Guardian, Reuters, CBS News, The Associated Press, and PBS.

Kamala Harris ads
Axios reported Tuesday that the altered headlines all paired with a Paid for by Harris for President banner were changed without the news outlets knowledge Google Ads transparency

Smaller publications like North Dakota’s WDay Radio were also impacted. While the ads link to articles from these news sources, the headlines and descriptions were modified to present Harris more positively.

One example highlighted by Axios involved a Guardian article where the headline was changed to read, “VP Harris Fights Abortion Bans – Harris Defends Repro Freedom,” with additional text stating, “VP Harris is a champion for reproductive freedom and will stop Trump’s abortion bans.” Another altered ad linked to an NPR article with the headline, “Harris Will Lower Health Costs,” and supporting text that read, “Kamala Harris will lower the cost of high-quality, affordable health care.”

Kamala Harris headlines
The outlets claimed they did not know their stories were affected by the campaign Google Ads transparency The headlines also called out Republican nominee Donald TrumpGoogle Ads transparency

Spokespeople from several affected media companies, including CNN, USA Today, and NPR, expressed surprise and concern.

A spokesperson for The Guardian stated, “While we understand why an organisation wish to align itself with the Guardian’s trusted brand, we need to ensure it is being used appropriately and with our permission.

Vice President Kamala Harris interacts with supporters during a presidential campaign rally in Glendale, Ariz., on Aug. 9, 2024
The faux headline campaign swept up Nearly a dozen publishers including major companies like The Guardian Reuters CBS News The Associated Press and PBS Joe RondoneThe Arizona Republic via USA TODAY Network USA TODAY NETWORK

We’ll contact Google for more information about this practice.”

Despite the misleading nature of these ads, Google’s policies were not violated, as the ads are clearly labelled as “sponsored” and are distinguishable from regular search results.

Kamala Harris headlines
The tactic does not violate Googles policies Google Ads transparency

This report emerges amid Harris’ ongoing avoidance of significant media interviews and public appearances since securing the presidential nomination three weeks ago.

The Harris campaign has not yet responded to requests for comment.

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